Why The Purple Touch?  

• The Purple Touch™ uses colour absorbing technology. The reason why purple works the best is because it is directly opposite of yellow on the color wheel which makes it complementary to bring out the white in your teeth. This water soluble dye is applied to your teeth to uncover and remove any brown/yellow residue making for a brighter and whiter smile.  

• This non-invasive toothpaste helps brighten your teeth in just a matter of minutes. Simply apply the colour corrector to your toothbrush and brush normally for approximately 2-3 minutes, rinse thoroughly and your teeth should start to become whiter after every use.  

• This product is intended for people who are looking to further brighten their teeth post normal brushing. The Purple Touch™ balances the warm and cool colour tones in your teeth to reveal a more vibrant shade of white.